Category: The Connection Card

The Connection Card is a multi-faceted tool to help a church office communicate well with regular attenders as well as first time guests!

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The Connection Card Construction

What goes on the Connection Card is as important as how you use it. And as far as I can recall, our Connection Card is a direct result of Nelson Searcy’s book, Fusion. Here is ours. It prints three to a page. We cut off .75 inches from each side so it stacks well with the Loop when it is attached. This is ALWAYS printed on card stock.  Don’t go cheap on paper — ever!

The Front Side:

The Date

We print new Connection Cards every week with the date already printed on the card. Don’t make people think. Some people, may stop filling in the Card altogether if they don’t know the date. And, people won’t get the date right every time anyway. It can be frustrating trying to guess when the Card came in. We also include check boxes at the top so that people can tell us which service they attended that weekend. Sometimes I can recall a person just by knowing which service he or she attended.

If you are just getting started and printing every week is daunting, then don’t put a date box in at all. When you get them on Sunday afternoon or Monday morning you can put the date on them yourself!

What Are You?

People don’t always know how to describe themselves, so we help them out with only four choices: 1st Time Guest, 2nd Time Guest, Occasionally Here, Regular Attender. This is important! Some people will fill a Card out their first or second time. How you use the information will be different accordingly. Some people will hide in plain sight and won’t let you know who they are until they are a regular. Let them self-identify for you!

Also, this answers the question about how long it takes to become one of the family. Answer: three weekends! After the first and second time, people should feel a sense of belonging and possession. For us, you don’t need to to hit certain mile markers before you will be accepted as one of us! We will accept you right were you stand!

Most “occasional” people know who they are. They may be coming to visit family from out of town or are true Christmas and Easter attendees.

The Digits

Give people plenty of room to write addresses, phone numbers, email addresses and the like. The more room you give, the more usable information you will get right off the Card! The more room the easier it will be to read.

How Did You Find Us?

A fabulous question! If a friend invites them, you will know who to thank! You will also know who your ally is in keeping up with the person on the other end of the Card. You may also find that people found you online, on facebook, or simply commute by the church five days a week for work. You might be surprised by what you will find! The best find is when someone you don’t know thinks enough about your church to invite their friends to come. The inviting party might not have let you know who they are yet, their friends just ratted them out!

The Back Side:


Prayer Requests and Comments

We tell everyone that we will pray for their requests each week. Of course, we love to pray for people in need. This is also a great way to find out what is happening in the lives of your congregation.

It is also a great place for comments — some encouraging, some discouraging. Your people need to know that they are being heard, even if it is a complaint. It is best to let poeple just tell you.

My Next Step

The steps in the blue box are constants on the card. They are check boxes corresponding to how to take the next step with us.

“I raised my hand today” comes from how we end every service. We present the gospel and give people a chance to respond to God. Yes, every week!

“Baptism” is an important second step for us. We don’t wait to baptize if we can help it. We baptize any weekend any service! We want to celebrate a new life in Jesus!

“I want to become a member” is a step farther. In our tradition we place a high value on quality membership, not quantity. When someone checks this box we schedule the next membership class to talk about who we are, where we came from, and where we are going.

Participation Box

This is a rotating content box that reflects the kinds of events and opportunities that people can respond to or to let us know they are coming. These match up to what we have published in our Loop.

Our Card

Feel free to steal our Connection Card (right click on the link and choose “save link as”).  We print it with Microsoft Publisher. If you have publisher, feel free to download the source document and make it your own. Have  a Connection Card of your own you want to share? Send it to us!

Why is this a Non-Negotiable?

The Connection Card is how people tell you who they are. This is a piece of how you will make new friends. If you and your church are into that, then you must do this! Download, change the card, and print them for this weekend!

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Connection Card Implementation

If you have not read the why of Connection Cards, start here.

Here is how we use them on the weekends:

  1. Everyone who walks into a weekend service gets a Connection Card. It comes on our Loop (all the printed announcements for the weekend; also functions as a guest information center). Everyone gets an Invite Card. It is clipped together with a Bic Round Stic. The greeters in the lobby attempt to get to everyone with a packet. If someone sneaks by the greeters, we ask early in the service if we missed anyone and walk them around the sanctuary.
  2. At the beginning of the message, the weekend speaker will say in a friendly manner, “If you got a Loop today, you also got a Connection Card. If this is your first time with us, we ask everyone to fill one out every weekend. The front side you let us know who you are. The back side you let us know if you found something in the Loop you want more information about or if you have a prayer request for the church staff. There’s also some check boxes about regular and upcoming stuff. So, check it out. If you happened to be new and you don’t know if you trust us yet, we get that! Fill it out anyway and sit it next to you. If we earn your trust by the end of the service, please drop it in the offering plate when it goes by.”
  3. We take the offering at the end of the service. Someone will step up and say, “We want to continue our worship today by giving His tithes and our offerings. If this is not your church home, this is for our regular attenders. If you are a guest with us, we would love to have your Connection Card if we have earned your trust today.”

Why the pens?

We give away a Bic pen with every Connection Card every weekend. Many people return them after the service, but we don’t really care. We care that when a guest starts to fill out a Connection Card that a pen is available! A guest will not be asking their pew-mates to borrow a pen. We buy them for less than 10 cents a unit.

This is also a great reason to buy pens with your church name and such on it, although they will cost more. Just make sure that the pen you buy is actually functional. You don’t want pens with your church name on them that doesn’t write!

Why all the Connection Cards?

We ask everyone to fill the Connection Card out. The reason is simple: you are giving your guests cover. If they are trying to hide in the crowd, then they will also give you a Connection Card just like everyone else!

When we got started, I straight up told everyone in the congregation in attendance that the cards were important. If we all want guests to let us know who they are so we can build a bridge to them, we are going to have to all modify our behavior. I said that every weekend for a month and about once a month for the next six. When I was quizzed about it I would tell regulars that if they just wrote their names on the card, that would be sufficient enough each week.

Still, not everyone does. That’s alright because we have enough buy-in from the regulars to give cover to the guests!

Why is this a Nonnegotiable?

There is a a lot of room between being creepy and being disinterested. Your church must find your middle ground. Asking up front for personal info before you have earned trust is creepy. Not making it clear that there is a way to connect with your church will give you the appearance of disinterest. I know you aren’t aloof, but still you are letting people walk out without giving people a chance to give you contract information. You may be praying they come back, hoping you remember their names and that they know how welcome and wanted they are. You may even wake up at night wondering if that family will return. But, if you don’t pave the way back to your front door, you will never build a relationship.

Make the change this week!

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The Connection Card Motivation

Not everyone who walks through your doors on a Sunday wants to be discovered. However, if you are in a small church, most poeple who visit your church are looking to be engaged. Otherwise, everyone knows that you can hide in the crowd at a large church. They came daring you and your community of faith to build a bridge to them.

Before you can engage a guest, you must give your new friend a way to tell you who he or she is.

When I was growing up in a small church, the lady that manned the front door was the church’s MVP. She would recognize anyone who had attended the church in the last thirty years and greet them accordingly. When new people showed up for worship, she would have them sign the guest registry book with names, address and home phone. Then all the new people would be adorned with an embroidered red rose sticker on lapels to alert all the regulars to be on their best behavior.

Where I pastor, that would never fly! People are very private about everything but facebook posts. And there is nothing more private than addresses, cell phone numbers and email addresses — all the stuff you really want. How do you help people feel comfortable enough to hand over contact information?

We tried a bunch of ideas that, frankly, just were not good enough. We put guest cards in the pew backs and asked all new people to alert us to their presence. Essentially we asked poeple to self-identify themselves to the people they shared a pew with by reaching over to one of the pockets and retrieving a golf pencil from the holder. Then, they would have to write in tiny letters, because the cards had to be small to fit in the pocket. This had to be accomplished in the first 15 minutes of church so the cards could be retrieved with the offering.

Obviously, we had some big problems. First, even people who want to be discovered want some anonymity. Second, we made it hard to give us the info because of the cards size. Most of the time the cards we did get were illegible. The golf pencil exacerbated the problem. Third, we had not yet earned the trust of the guest. And what credibility we did gain was probably not extended to all the pew-mates! We used to pass the offering plates before the message, so we were asking guests call themselelves out in the first fifteen minutes!

For us, the dam broke when I first read Fusion, by Nelson Searcy. If you have not read it yet, it is a must! It helped us develop our thinking on guest engagement. We now understand our Connection Cards in three stages: Construction, Implementation and Engagement. This is a lot to take in all at once so we will handle these topics one at a time.

The CONSTRUCTION of the Connection Card will be handled in another post. There are some key ideas that will help you get more guests to use the cards!

The IMPLEMENTATION is how you use the Connection Card during the service to get the best results.

ENGAGEMENT is about what you do with your guest cards. We will talk about how to pursue guests in a non-creepy way in another post.

Why is this a Nonnegotiable?

Why wait to become good with guests? Seriously, it just doesn’t take more than a week to put this into practice. The sooner you get this part down, the sooner your church can sustain real growth. Don’t wait! You can start this right now!

I will say that this constitutes a small culture shift, and not just a nuts-and-bolts kind of change. As long as you are an evangelical church, it is one you need! Don’t wait! Do it now!